FatigueOS
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Before
Ad performance
Day 14
CPA
$48
+92%
ROAS
0.9x
-58%
⚠ Fatigue caught too late · $5K wasted
After
Ad performance
Day 14
CPA
$22
-12%
ROAS
3.4x
+58%
✓ Replaced 14 days early · 5 fresh UGC live
NEWFor Shopify brands spending $10K–$100K/mo on Meta

Catch ad fatigue, 14 days early.

FatigueOS connects to Meta + TikTok, predicts creative fatigue before CPA tanks, and auto-generates UGC replacements ready to launch in one click.

Join the waitlistHow it works
47 founding spots claimed by DTC founders

Trusted by fast-growing DTC brands

Blossom EssentialsYellow BeautyUndefined BeautyWHO IS ELIJAHThe Somewhere Co.Crispy FantasyFeel GoodsBlossom EssentialsYellow BeautyUndefined BeautyWHO IS ELIJAHThe Somewhere Co.Crispy FantasyFeel GoodsBlossom EssentialsYellow BeautyUndefined BeautyWHO IS ELIJAHThe Somewhere Co.Crispy FantasyFeel Goods
14d

early warning before CPA spikes

20x

AI-generated UGC variants per ad

$5K

saved per fatigued ad on average

The problem

You've tried everything.

Creators, agencies, AI tools, weekend Meta deep-dives. Nothing closes the loop.

Creators charge $500 per video

Wait 2 weeks, get one clip, half the time it doesn't even convert. Repeat until your margin is gone.

AI tools give advice, not action

Foreplay swipes. MagicBrief briefs. ChatGPT writes hooks. You still stitch it all together - across 4 tools.

Agencies want $3K/month

Built for $1M+ brands. Burns through your budget on ‘testing’ - and you still don't know what's broken.

40 hours learning Meta - still no winner

No fatigue feedback loop. No replacement on standby. Just dashboards telling you it's already too late.

What you get

Everything you need to stop the bleed.

Fatigue Engine

Predict the spike - 14 days early.

5-signal model runs daily on every ad: frequency creep, first-time impression rate, hook decay, CTR slope, CPA drift. Alerts hit Slack the moment any creative crosses threshold.

  • Read-only Meta + TikTok OAuth
  • Daily scoring per ad
  • Slack + email alerts
Fatigue threshold
Auto-UGC Generator

5 fresh replacements, ready to launch.

The moment fatigue is detected, we draft 5 UGC-style replacements in your brand voice - talking-head video, motion graphics, statics. You approve in one click. We stage it in Ads Manager.

  • Claude · GPT-5 · Gemini · Veo 3.1 · Seedance 2.0 · Higgsfield · Arcads under the hood
  • On-brand voice & hooks
  • Approve before anything publishes
UGC variant 1
UGC v1
UGC variant 2
UGC v2
UGC variant 3
UGC v3
UGC variant 4
UGC v4
UGC variant 5
UGC v5
UGC variant 6
UGC v6
One-click Launch

Replace winners before they fall.

Push approved creatives straight to your Meta and TikTok ad sets. Pause the dying ad, ship the replacement, keep the ROAS. No briefs, no editor handoffs, no Slack threads.

  • Auto-stage in Ads Manager
  • Pause + replace in 1 click
  • Audit log of every change
AS · Cold prospecting · UGC v3
Pausing
AS · Cold prospecting · UGC v6 (new)
Launching
AS · Retargeting · UGC v2
Healthy

How FatigueOS works

Detect. Generate. Launch.

From OAuth to fresh UGC live in your ad account - without you stitching anything together.

01

Connect

OAuth into Meta and TikTok in 30 seconds. We pull 90 days of performance data. Read-only - revoke anytime.

02

Score

Our 5-signal fatigue model scores every ad daily. Slack + email the moment any ad crosses threshold.

03

Regenerate

Get 5 AI-generated UGC creatives in your brand voice. Talking-head video, motion graphics, statics.

04

Launch

Approve in one click. We stage in Ads Manager. Pause the dying ad. Ship the replacement. Keep the ROAS.

Operator results

Real operators. Real saves.

Marcus K.
Marcus K.
Skincare · solo founder
+$28K saved

"I'd burn 5 figures a month not knowing which UGC was decaying. FatigueOS caught the drop on day 6 - replacement was live by day 7."

Sarah R.
Sarah R.
Activewear · 2-person team
−42% CPA

"We were running the same UGC for 9 weeks because nothing flagged it. Three replacement variants later, CPA dropped from $48 to $28."

David T.
David T.
Supplements · solo owner
+3.4x ROAS

"The auto-generated UGC actually sounds like our brand. We approved 4 of 5 the first week. ROAS went from 1.1 to 3.4 in a month."

Why FatigueOS

Stop paying for 4 disconnected tools.

Replace your stack. Keep the results. Pay less.

Capability
FatigueOS
Foreplay
MagicBrief
Predictive fatigue alerts (5-signal)
Auto-generated UGC replacements
One-click launch into Ads Manager
Built for sub-$1M brands ($79–$199)
Slack + email alerts
Replaces your full creative stack

Instead of paying $300+ for 3 tools and still doing all the work yourself.

Pricing

One plan. Less than your morning coffee.

Built for sub-$1M Shopify brands. Replaces your $499/mo agency creative-management.

Starter

$79/mo
  • 1 ad account
  • 25 AI UGC creatives/mo
  • Weekly fatigue audit
  • Email alerts
  • 14-day free trial
Join waitlist
Most popular

Growth

$199/mo
  • 3 ad accounts
  • 100 AI UGC creatives/mo
  • Daily Slack + email alerts
  • Auto-staged in Ads Manager
  • Priority support
  • 14-day free trial
Join waitlist

Agency

$499/mo
  • 10 ad accounts
  • 400 AI UGC creatives/mo
  • White-label PDF reports
  • Multi-seat access
  • API access
  • Dedicated Slack channel
Join waitlist
Founding member offer

Lock $49 lifetime - 47 of 50 spots remaining.

First 50 customers get lifetime access for a one-time $49. After 50 spots, founding pricing closes forever.

Claim lifetime

Why we built this

We built the tool we wished we had.

We're operators. We've run 7-figure Meta budgets and watched winning creatives quietly decay for two weeks before our dashboards screamed.

So we built the system we always wished existed: one that thinks like a media buyer, generates like a creative team, and costs less than a single agency invoice.

Founder, FatigueOS
Sheridan, WY

Frequently asked

Operator questions, answered.

How is FatigueOS different from Foreplay or MagicBrief?
Foreplay ($49–$99/mo) is a swipe file for ad research - no analytics, no creative generation. MagicBrief ($249+/mo) does analytics and briefs but no generation, and it's priced for agencies. FatigueOS is the only tool that closes the full loop - detection + AI generation + auto-launch - at a price built for sub-$1M Shopify brands.
Do I need to give Meta access to my ad account?
Yes - read-only OAuth via Meta's Marketing API. We never post on your behalf, never see customer PII, and you can revoke access in 30 seconds. We only read ad performance and creative data.
What ad spend size is this for?
Sweet spot is $10K–$100K/month on Meta or TikTok. Below $10K, fatigue signals are too noisy to act on. Above $100K, you probably already use Motion or MagicBrief - though many operators run FatigueOS alongside for the auto-generation layer.
Where do the AI creatives come from?
We route to the best AI model for each task: Claude and GPT-5 for scripts and brand voice, Gemini for visual analysis of your existing ads, and a stack of frontier video models - Veo 3.1, Seedance 2.0, Higgsfield, and Arcads - for the actual creative output. UGC talking-head videos come from Arcads, cinematic motion from Veo or Seedance, motion graphics from Higgsfield. All branded to your voice. You review every creative before launch - nothing auto-publishes without approval.
Can I cancel anytime?
Yes. Cancel from your dashboard in two clicks. Access continues through the end of your billing period. No questions, no retention call, no friction.
When does the founding-member deal close?
After 50 founding members sign up. As of today, 47 spots remain. After that, the only option is regular monthly pricing - no lifetime deal will be offered again.

Stop watching your CPA climb.

Join the waitlist. Get $49 lifetime pricing before public launch in July 2026.

Join the waitlist

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